streamlined
strategy & DESIGN
Often, the hardest part of crafting a compelling brand is focus -- you need to say less, not more. The art is in the distilling.
My methodology reflects the same ethos. I've jettisoned jargon & fluff, designing a rapid-but-thorough process through which to discover and develop (and test) your brand's new direction.
See below for different ways to work together, or simply reach out so we can design a bespoke engagement for your needs.
BRAND ARCHITECTURE
NAMING SYSTEMS
BRAND-WORKSHOP FACILITATION
CREATIVE & CAMPAIGN STRATEGY
MESSAGING DEVELOPMENT
CONTENT & SOCIAL STRATEGY
BRAND IDENTITY & VOICE
INNOVATION STRATEGY
STARTUP PITCH DEVELOPMENT
CONCEPT VALIDATION
DESIGN-THINKING FACILITATION
CONSUMER RESEARCH (QUAL & QUANT)
MARKET TREND ANALYSIS
ways to work together
reposition
brand foundations sprint
Bespoke to your needs, whether you're a brand-new brand or further down the path. We'll uncover together and build out (or refresh) the the core elements of your brand's unique value & vibe, crafting them into a compelling story for your audiences.
reposition
campaign | launch SPRINT
You only get one chance to launch something new, so you'd better be telling an amazing story. Whether it's a new product, service, or new positioning, we'll build an exciting, strategically grounded creative platform that grabs your audience on all the right channels.
reposition
strategic insights research
For a business to thrive, it must offer unique value to its customers. This requires a deep (and ongoing) understanding of what your audience needs (functionally and emotionally) and of the competitive space in which you play. I can uncover those insights in a tailored research engagement, drawing from a rich variety of methodologies.
craft a
fractional LEADERSHIP | cxo
If your company needs ongoing brand or innovation leadership, but not full-time, I can work with you to design a fractional engagement where I help you achieve your goals in a way that meets your needs.
let’s Work together
