brand leader
strategy
storycraft
design
I make brands more unique, vibrant, and powerful.
Driven by a deep fascination with humans in all their mysterious glory, I work with brands to understand what their audiences really feel and desire, then craft identities, communications, and content that deeply connect and (dare I say?) cultivate fandom.
I work with agencies and directly with brands on human-centered projects of all stripes: creative strategy, consumer-insight research, brand positioning and identity, innovation initiatives, social campaigns, and more.
BRAND ARCHITECTURE & NAMING SYSTEMS
BRAND IDENTITY & VOICE DEVELOPMENT
BRAND-WORKSHOP FACILITATION
MESSAGING STRATEGY & COPY
CONTENT / SOCIAL STRATEGY
LAUNCH STRATEGY
IDEA VALIDATION & POC TECHNIQUES
STARTUP PITCH DEVELOPMENT
MARKETING STRATEGY
COMPETITIVE ANALYSIS
MARKET INSIGHTS / TREND ANALYSIS
seasoned strategist
I've worked with brands of all stripes to craft winning strategies, messages, and media, always starting with identifying the unique value they bring to their consumer and the world.
agency leader
I've held brand-strategy leadership positions at premiere SF creative agencies, most recently as VP of Strategy at Elephant, and Director of Brand Strategy at Muh-Tay-Zik | Hof-fer.
Startup co-founder
& Fractional CXO
I co-founded and serve as brand & product-experience lead for groundbreaking beauty-tech venture, LUUM, poised to revolutionize the lash space with robotics and A.I. Company is launching commercially with major partners in 2023.
brand & marketing
professor
In addition to master-class seminars and guest lectures, I teach Brand & Marketing Strategy to future innovators at the ground-breaking Design MBA program at the California College of the Arts (of which I'm also an alum).
STARTUP ADVISOR
I help small ideas catch fire by working with entrepreneurs to shape the unique value of their visions, and develop those into rich, vibrant brands that attract their perfect audiences.
AVID student
I received my undergraduate degree from Harvard University, where I studied literature and fine arts, and an MBA in Design Strategy from the California College of the Arts, focused on innovation leadership using Design Thinking.
